At Itik Consulting we understand sport as a great instrument of social development
Sport makes us equal. It inspires and motivates us. Connect people and communities. It is a powerful communication platform.
We collaborate on existing projects in countries eager to develop with local people who want to change their community and help create and participate in sports management, education, social development, and peace projects.
The spheres of sport
Sport is a vehicle for the transformation of society and is capable of unifying cultures and people through a universal language. The field of sport is divided into three known spheres and one is incorporated that is complemented by the others:
The keys to a social and sports project
Guidelines for sports development programs
Sport has the power to change the world, to inspire those who practice it. To promote habits and values, to build cohesion, prevent risky behaviours, and create common identities.
The worldwide pandemic of COVID-19 has affected all sectors of society, transforming our consumption and behavior habits. The sports field is characterized by being a sector that adapts to its changing environment, and now, it has done so. Professional sport has been paralyzed and thanks to this, programs and initiatives to promote physical activity in local communities have become more important. Is it time for the sports sector to change its purpose and focus much more on cooperation and development? Why will politicians and professionals be able to maintain the position of health sport as a vital element against the commercial interests of high competition sport?
Keep reading the entire article in the sports and health news section
Sport can be a source of social value to combat inequalities, and for this reason, in this article published on the website Sport and Development on the occasion of the International Day of Persons with Disabilities, the value of adapted sport is discussed. Read the article to explore how different sports associations and official bodies can help people with disabilities to play sports and integrate into society.
Itik collaborates punctually with this football school founded by Paul Joof that seeks to get children and teenagers off the streets of Banjul (Gambia) to instil values, and hygiene habits and develop motor skills through football.