Design of social and sports development projects

At Itik Consulting we understand sport as a great instrument of social development

Sport makes us equal. It inspires and motivates us. Connect people and communities. It is a powerful communication platform.

We collaborate on existing projects in countries eager to develop with local people who want to change their community and help create and participate in sports management, education, social development, and peace projects.

The spheres of sport

Sport is a vehicle for the transformation of society and is capable of unifying cultures and people through a universal language. The field of sport is divided into three known spheres and one is incorporated that is complemented by the others:

• Sports promotion
• Sports events
• Sport management
• Intervention program through sports to promote Education, Development, and Health

The keys to a social and sports project

Guidelines for sports development programs

• Variation according to the association and objective to be achieved
• Carrying out internal and external analysis of the country or region on sports policies
• Human and material resources of the collaborating association
• Adaptation of the design and implementation in the context and social reality
• Methodology to transmit values, habits, and skills
• Design and training of the association's technical team
• Generation of an impact when the project ends
• Monitoring and evaluation of the project

Sport has the power to change the world, to inspire those who practice it. To promote habits and values, to build cohesion, prevent risky behaviours, and create common identities.

Sports and development publications

Sport and development, a successful experience in Africa

How can physical activity and sport help to reduce inequalities? How can sports programmes of value be created? All these questions do not have an easy answer, but the key lies in using sport as a social medium while still applying strategy, monitoring and evaluation of the sports programmes that are developed. In this way, they will become real and will help to solve a specific need, because before applying, it is necessary to plan and analyse both the profiles we want to reach and the resources we have at our disposal. And there are more and more initiatives or organisations that introduce physical activity and sport to create social impact and provide opportunities and a future for the most disadvantaged groups. If you want to know a real example in Ghana, the interview with Andrea Flores about her time at ANOPA Project, an organisation that uses sport to help children and young people with functional diversity to become part of society.

The future of social responsibility in sport

The worldwide pandemic of COVID-19 has affected all sectors of society, transforming our consumption and behavior habits. The sports field is characterized by being a sector that adapts to its changing environment, and now, it has done so. Professional sport has been paralyzed and thanks to this, programs and initiatives to promote physical activity in local communities have become more important. Is it time for the sports sector to change its purpose and focus much more on cooperation and development? Why will politicians and professionals be able to maintain the position of health sports as a vital element against the commercial interests of high-competition sports?

Keep reading the entire article in the sports and health news section

Perspectives of organizations to spread sport among people with disabilities

Sports can be a source of social value to combat inequalities. For this reason, in this article published on the website Sport and Development on the occasion of the International Day of Persons with Disabilities, the value of adapted sport is discussed. Read the article to explore how different sports associations and official bodies can help people with disabilities to play sports and integrate into society.

Songdeh Football Academy

Itik collaborates punctually with this football school founded by Paul Joof that seeks to get children and teenagers off the streets of Banjul (Gambia) to instil values, and hygiene habits and develops motor skills through football.

Planning for success and social change using sport in Ghana

Strategic planning applied to sports and development projects is the tool that helps organizations to achieve the expected results. There are different methods to establish long-term strategies in order to design projects that create an impact on the territory. Prior programming is necessary and subsequent, monitoring of the established objectives to assess whether the proposed challenges have been done.

The sports and development sector has been professionalizing in recent years and there are increasingly more prepared organizations that know the context perfectly, even so, there is a factor that needs to be reinforced, and that is the planning process because planning comes before acting.

Do you want to know the guiding principles of strategic planning?

Read the full article published on the Sport and Development website.