Itik Genera

Sport as a tool for social development

For a long time, it has been talking about the Sustainable Development Goals (SDGs) and the 2030 Agenda, which organizations, governments and companies use, on some occasions, as a general framework to encompass their daily actions and thus seek a connection with the development....

5 Methods to set the best goals for your strategy

Setting goals for a sports organization is key to the strategy of the future, as it is the first step in knowing where we want to go and determining the path to reach it. However, this concretion is not an easy task, as a common method is needed for the entire organization that could be adapted to our philosophy and values. In this Itik genera...

Processes optimization and projects management in a Lean frame

The irruption of new business models related to the world of knowledge and the constant changes of paradigm, boost the apparition of agile methodologies. These accept the change and the adaptation to the same in a natural way, allowing a better adaptation to the new environments that give off so much uncertainty and...

Sustainability and sport, an inseparable nexus

The relationship between sport and the environment is an inseparable link that becomes much more palpable in sporting events and open activities. This relationship makes sport capable of communicating sustainability issues to millions of participants and fans around the world. Increasingly, the environmental aspect...