Itik Genera

Sustainability and sport, an inseparable nexus

The relationship between sport and the environment is an inseparable link that becomes much more palpable in sporting events and open activities. This relationship makes sport capable of communicating sustainability issues to millions of participants and fans around the world. Increasingly, the environmental aspect...

Sport as a disruptor

Where is the sports sector heading? Can we foresee that we will meet in the future? The final destination cannot be seen because we do not know what the limitations will be or where the sport will evolve, but there is a premise that is unique: sport must adapt to a rapidly changing environment. Discover in this...

Balanced Scorecard

Any organization needs to know and understand the impact of its results in order to assess them and guide them towards appropriate decision-making. In this Itik genera we present a tool called the Balanced Scorecard that allows you to evaluate...

Leadership, an alive legacy

A. Lincoln was an exceptional person who left a legacy that is still valid today. His outstanding emotional intelligence and response capacity turned him into a referent in management leadership even in adverse situations. How he did it? What principles use to handle difficult situations and to exercise leadership?...

Measure quality in sports organizations

Quality is an attribute incorporated into the expectations of today's society. Today, any product or service that a person acquires is expected to be of quality that has a good value for money. Education is expected to be of quality, sports services are of quality and even human relations and the use of time are of quality. However, what...