Strategy…from competitive advantage to transient advantage

Strategy…from competitive advantage to transient advantage

Summary: Corporate strategy in the sports industry is in crisis. Many of long-term approaches are no longer valid in modern times. This article intends to overhaul the principles behind strategic thinking that any company in the sector should conduct periodically.

Keywords: competitive advantage, transient advantage, planning, strategic management, launch, ramp up, exploit, reconfigure, disengage