Strategy…from competitive advantage to transient advantage

Strategy…from competitive advantage to transient advantage

Summary: Corporate strategy in the sports industry is in crisis. Many long-term approaches are no longer valid in modern times. In this article, it is proposed to review the principles of strategic thinking that any company in the sector should conduct periodically.

Keywords: competitive advantage, temporary advantage, planning, strategic management, launch, developmet, exploit, readjustment, disengage