Facebook as a tool for recruitment and retention

Facebook as a tool for recruitment and retention

Abstract: The social networks have revolutionized the traditional systems used by sports organizations to reach the people more quickly, cheaply and effectively. Facebook, for example, has become a promotional platform and marketing due to the advantages it offers. This article will highlight the importance of good management to avoid contra-productivity.

Keywords: social media, facebook, marketing, promotion, communications, sports management, retention, recruitment tool, customers.

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