New forms of pricing I

New forms of pricing I

Summary: We live in a culture of traditional pricing based on the profit margin or on the competition. The article proposes alternative methods that well used can produce more revenue than expected. There are a good example like “pay what you want”, free to the customer or the price war.

Keywords: pricing, profit, marginal cost, variable costs, pay what you want, price war, competition, sports management, sports facility.

fijar_precios_itik