Strategy

5 Methods to set the best goals for your strategy

Setting goals for a sports organization is key to the strategy of the future, as it is the first step in knowing where we want to go and determining the path to reach it. However, this concretion is not an easy task, as a common method is needed for the entire organization that could be adapted to our philosophy and values. In this Itik genera...

Sport as a disruptor

Where is the sports sector heading? Can we foresee that we will meet in the future? The final destination cannot be seen because we do not know what the limitations will be or where the sport will evolve, but there is a premise that is unique: sport must adapt to a rapidly changing environment. Discover in this...

Business attitude: the bulb effect

How much are we worth as professionals? Discover the elements that make up this formula and how positive psychology can significantly influence our lives and that the people around us. Positive psychology proposes many ideas and practical, applicable and useful tools. Many times, what differentiates a sports manager,...

Strategy…from competitive advantage to transient advantage

Summary: Corporate strategy in the sports industry is in crisis. Many long-term approaches are no longer valid in modern times. In this article, it is proposed to review the principles of strategic thinking that any company in the sector should conduct periodically.

Six skills to become a strategic leader

Summary: “The more unpredictable the situation is, the greater the opportunity to obtain a benefit.” Considering this thesis by Nathan Robinson, the following itik genera details the six main skills that allow leaders in the world of sports management to think strategically and...

How to compete with free products and services

Summary: There are many ways to answer, rightly or wrongly, to the threat of a free product or service from the competition. To avoid mistakes, the organization must assess the threat from three factors: the ability of competition to cover its costs quickly enough, the growth rate of the volume...

The sports industry: from a complicated system to a complex system

Summary: The sports industry is going through difficult times at the moment due to continuous changes in interactions and reduced prediction (complex systems). Therefore, it is important to create teams with different profiles to analyze issues from different angles and make the right decisions while...

Multidisciplinary teams with different ways of thinking

Summary: Hiring professionals for leadership roles, middle management and the staff members is a complex task. People may have different ways of thinking, and you have to find the right worker profile according to the particular needs of each company. Each organization requires a specific...

The five most famous management diagrams

Summary: The five most famous charts of the history of management plans changed the way of planning in many organizations. Depending on the organization’s growth rate and the market share, we buy a product type or another. These results depend on the five forces that influence an...

Social media strategies in sports organizations

Summary: Social platforms are a great way to find new and retain loyal customers. We use a social strategy where you have to focus your objectives on the needs of your customers in order to receive benefits in exchange or as well a digital strategy to produce commercial messages and get external...

Shared Costs Management

Summary: In all sports center HR management is a key to success. This can make a difference in comparison to the competition, therefore, it is important to adopt a strategy to encourage the involvement, commitment and motivation of our employees. The shared cost management intends to seek harmony...

Four management tools for sports organizations

Summary: Our environment is constantly changing, therefore, as managers of sports organizations we have to know different tools to achieve our desired goals. The tools discussed in the article are: benchmarking, decision rights, knowledge management and social media programs.

New forms of pricing II

Summary: In line with article 34, this one presents four more innovative tools to fix prices and stop monotonous preset pricing. The methods mentioned are “deductions and discounts”, “set your own price”,...

New forms of pricing I

Summary: We live in a culture of traditional pricing based on the margin of profit or on the competition. The article proposes alternative methods that well used can produce more revenue than expected. There are a good example like “pay what you want”, free to the customer or the...

Strategy evaluation

Summary: Sports organizations need to evaluate their strategies. The stress-test is a method of assessing their operation strategies for unexpected situations or times under severe pressure.

Keywords: strategy, evaluation, stress-test, primary...

The comparison as an improvement instrument II

In the previous itik genera, the methodology used by the Deputation of Barcelona has been presented in the project “Circles of Intermunicipal Comparison (CCI)” as an improvement tool. In this article, some indicators will be commented on to understand its usefulness. Next, some advice will be given for...

The comparison as an improvement instrument I

In previous articles, the importance and functionality of management indicators have been discussed as an instrument to assess some aspects. For these to be effective they need to be measured regularly and thus be able to evaluate the result and trends. It should be taken into account that these indicators can also...

Web 2.0 as a communication strategy

The digital revolution has led to the development of a type of websites called 2.0 that are those referring to social networks or blogs, those strategies that are carried out to increase interaction between the organization and customers. This article presents the different types of 2.0 and what benefits can be derived from...

Analysis of the environment to improve my strategy

The market is a dynamic element that is constantly changing. As an organization responsible for sport, we must know in what environment we act on what people and organizations have affectations and simultaneously affect us. In the following article, we will see two models of analysis that can be of great help to...