Innovation

Sport as a tool for social development

For a long time, it has been talking about the Sustainable Development Goals (SDGs) and the 2030 Agenda, which organizations, governments and companies use, on some occasions, as a general framework to encompass their daily actions and thus seek a connection with the development....

Sustainability and sport, an inseparable nexus

The relationship between sport and the environment is an inseparable link that becomes much more palpable in sporting events and open activities. This relationship makes sport capable of communicating sustainability issues to millions of participants and fans around the world. Increasingly, the environmental aspect...

Organizational Innovation Culture

Innovation is essential for organizations in all sectors. It is constantly necessary to be more creative than the competition, to update and improve to achieve sustainability over time. In the following Itik Genera are the different categories of innovation, the principles to generate a culture of innovation in the organization and some examples...

The new trends in physical-sports activities

Currently, physical activity and sport have taken a fundamental role in society incorporating areas such as the economy, employability or urban planning, among others. Given the plurality that the sporting phenomenon is acquiring, sports agents have had to acquire new roles, adapt...

How to generate new ideas in sport

The sports industry is young, in a phase of growth and in constant redefinition. In recent years, we have seen how new ideas have appeared in the sports sector: new sports services, technological applications, new forms of a sports organization and much more. It is a sector full of opportunities for new projects and sports businesses, where you...