The silver sports consumer

Sport and health news

In recent years, to adapt to a new audience, a new concept has appeared in business that is related to attracting consumers aged 65 and over. This market is known as the Silver Economy, which is the creation of...

The digitization of social interaction

Sport and health news

The health crisis caused by COVID-19 has promoted a contactless society for a few months, eliminating interaction between people and causing an inevitable irruption of technology at all levels. In South Korea, this concept has been given the name of ‘UN-CONTACT’ (without contact)...