Smart Stadium, beyond a simple sports event
Technology has become the best partner to seduce the spectator of the 21st century and that is more than half of young people use the mobile phone during the development of games or sporting events. The main objective of this group is the search for new experiences that are not based solely on seeing their idols, but more than 70% of the game, people are alert for the mobile to watch reps, analyze statistics and share comments on social networks. In the United States they have long been aware of this and for this reason; different clubs have turned their stadium into a “Smart Stadium”. An intelligent stadium requires a good Wi-Fi connection and the implementation of platforms and activities to entertain viewers, as well as staff with the appropriate training to create and manage these new tools. This proposal goes beyond the sporting spectacle since during, before the start and in the middle part of the game it is also necessary to distract the spectators.
In recent years, in the NBA all the applications of the clubs have a series of essential services such as repetitions, statistics in real-time, purchase of merchandising and/or purchase of fast food. Some clubs also take the opportunity to know the profiles of their visitors and send offers of subscriptions according to the profile of the person through preferences when using the different applications.
In Europe, this complete concept of the smart stadium is still far away. While it is true that some clubs, mainly in England, are making efforts to equip their stadiums with Wi-Fi and create applications to enrich new viewer experiences but are still far from the level of the United States.
New millennial's are demanding and are constantly looking for new experiences, finding the best partner in technology to satisfy them. How will these intelligent stadiums evolve? Will it be essential in the coming years to see a sporting event without a mobile device in hand?