What are the main trends in the fitness sector for 2018?
Last January the results of the National Survey of Fitness Trends in Spain for 2018 prepared by Óscar L. Veiga, Manel Valcarce, Adrián King Clavero and Miguel A. Cámara were published. The objective of the survey is to identify what trends in the fitness sector will be for next year, as well as to check which of these are really consolidated over time and which are temporary.
In this article, the results obtained are analyzed in general terms and, subsequently, a second part of the analysis of the results will be published in the form of a comparison of several autonomous communities in the country.
The survey sample consisted of a total of 12,531 professionals from different fitness sectors (private centers, public facilities, etc.), of which 637 responses were obtained (5.1% ratio). The respondents were mostly men (70.2%) between 22 and 34 years of age (42.2%). In addition, 55.2% said they had more than 10 years of experience in the fitness sector, mainly in private centers (52.5%).
The respondents were asked about the relevance they gave to the different trends, scoring which would be according to their perceptions, the main ones of the year 2018. According to these scores, the 20 most relevant trends according to the participants in the study are shown below. The list is headed by “trained, qualified and experienced staff”, with an average of 8.61 points, followed by “functional training” with 8.14 and “exercise and weight loss” with 8.03.
If these 20 trends are compared with those collected in the national survey of 2017, it is observed how the number 1 trend continues to be “trained, qualified and experienced staff”. The following five positions maintain the same trends as the previous year, but with changes in the importance granted. We can see how to do exercise by mobile phone apps, group classes and multidisciplinary work teams are new trends regarding the 2017 survey.
*They indicate trends that can be considered equivalent to the surveys although they have not been formulated in the same way in both editions.
There is a big difference in the positions occupied by "outdoor activities" and "postural correction and injury prevention/recovery" that fall to the last positions of the table. If they are compared with the results of the international survey, it looks like there is quite a coincidence despite the significant changes that can be observed. He points out that, according to this survey, “Portable technology "clothing" is the main trend while, at the national level, it occupies a much more discreet position.
In summary, the same trends that occupied these positions in the 2017 survey with some small variation are found in the first six places of the table. The same trend of “trained, qualified and experienced staff” continues to lead the table. In addition, compared to the results of international trends, it can be seen how these coincide a lot and even, are among the top 6 trends "high-intensity interval training (HIIT)", "training with bodyweight" and "personal format, qualified and experienced ”, in the two surveys. It highlights the difference that there is with the importance of “Portable technology "clothing" which in the international survey occupies the first place and in the national survey, it is located in a discreet number 16.
Studies such as the one that has been presented allow knowing the reality of the sector to adapt strategically to the demands of the market. Knowing the fitness trends for this 2018 allows starting a strategic reflection process in order to assess whether or not to adapt to them. And you, do you know the reality of your sector?