Digital news

Technology as an ally of the sports sector

Digital news

The Tokyo Olympic Games will go down in history for different reasons, the best known being its emplacement in 2021 due to the health crisis caused by COVID-19. But now that they will be held, in less than a month, it is important to highlight their singularities. In addition to the

New Trends in Sports Marketing

Digital news

While in conventional marketing it is customary to attract and retain new customers, in sports marketing it deals with fans. These fans are lovers and followers of a club, athlete, sport, brand, etc. What must be done in them is to evoke (past), provoke (present) and invoke (future)...

The use of technologies in sports centers

Digital news

The use of technology in the practice of physical activity and sport is unstoppable. Each uses it in their own way, to improve performance, to maintain motivation, to record workouts, etc. This reality derives from the need to study its use and see the potential that it can offer to gain customer loyalty, both to the sports practice itself and...

Smart Stadium, beyond a simple sports event

Digital news

Technology has become the best partner to seduce the spectator of the 21st century and that is more than half of young people use the mobile phone during the development of games or sporting events. The main objective of this group is the search for new experiences that are not based solely on seeing their idols, but more than 70% of the game,...