The use of physical activity and sport as a generation of economic activity in the fields of sports tourism and the generation of jobs.
The potential transformative role of sport is the basis of this project promoted by the Provincial Council of Barcelona and the Regional Council of Maresme with two clear objectives: to promote initiatives that generate economic activity and to promote initiatives that generate employment. Within this ambitious territorial project, Itik Consulting has prepared the map of economic activity of the sport of the region from the view of the different perspectives involved.
Once the photograph of the starting point is finished with the identification and classification of the potentialities throughout the territory, some initial strategies that the project promoters will use to develop from territorial work tables and promotion of specific projects have been specified. The process has been carried out until the realization of the strategies, with the establishment, creation and expansion of a specific evaluation methodology has also allowed the territory to have a database that can be continuously updated, analysis tools and diagnosis of the activity map and an identification of potentialities and work opportunities of great value to continue working in this direction.